Armed with the knowledge and experience from the multiple bands he'd developed, his work at Roadrunner, operating Rerret Music for over a decade, and touring as vocalist for Nora, Carl Severson co-founded Good Fight Entertainment with an emphasis on label services congruent with the evolving recorded music climate. At the end of the day, with over 2.5 million album sales under his belt, Severson is most proud of having helped his friends do what they love and avoid mundane day jobs at the same time.