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Randy Nichols

Force Media Management
President & CEO
Greater New York City Area

Randy Nichols has guided artists to multiple Gold records and Grammy nominations. Overseen record releases on and sold out tours on six continents. Managed artists for a combined sales of over 5 million records and $20 million plus dollars in merchandise sales.

He manages or has managed Underoath, The Starting Line, Vacationer, Aaron Gillespie,  Say Anything, Bayside, Person L, The Almost, Hit The Lights, Beach Slang, Fake Problems, JamisonParker and The Pilfers.

Randy is also an advisor for the leading live event commerce platform atVenu, digital experience platform Moment, creative agency Tension Division, artist management platform Immensity and Propeller, a digital marketing platform that works at the intersection of social impact and culture to inspire activism and help build movements for change. He was also an early investor and advisor to social tour marketing platform Bandsintown.

Regularly invited to speak about artist management, merchandise and technology at conferences including SXSW, CMJ, Launch Music Conference, Montauk Music Festival as well as multiple universities that bring him back annually.

He started his career as a booking agent, in tour marketing at a record label and a music-based online ad network.