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avatar for Vanessa Ferrer

Vanessa Ferrer

Merch Cat
Founder
Greater New York City Area
Vanessa Ferrer has been a successful businesswoman for over 15 years in finance and artist management. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. A Certified Public Accountant and alumna of NYU, she solidified her music industry acumen through Berklee College of Music's music business program and hit the ground running. After managing several touring clients and consulting with high-profile industry professionals, Ferrer used her multi-faceted background to develop and launch (2015) Merch Cat (http://www.merchcat.com), a musician friendly one-stop tool for artists to sell and manage merchandise at live shows. Ferrer is a member of NARAS, A2IM, the Music Business Association, and Women In Music.

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